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  • THE RESULT: BOLD AND CREATIVE ADVERTISING

    Bridge Communications has developed a reputation for producing creative and eye-catching direct mail, honed by the science of public opinion research and demographic analysis. Bridge Communications combines high visual impact with a strategic framework to produce persuasion strategies that are a cut above.
    The Bridge Communications staff is adept in the areas of research, printing, production, graphics, writing, photography, distribution, web design and implementation of persuasion strategies.
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  • OVERALL EFFECTIVENESS: STRATEGIC PLANNING

    Effective advertisements are the end result, but each ad must be part of an overall and carefully thought-out persuasion strategy. Developing an effective strategy takes time and effort. We are committed to both. Our grounding in survey research provides skills needed to effectively evaluate polls, to merge that data with census or demographic data and finally produce a highly targeted program. Each communications strategy is designed to complement other efforts – including television, radio, telecommunications, etc. The final goal of our persuasion effort is to drive home the main theme and message, and to move our target audience in the desired direction.
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  • MAINTAINING QUALITY AND IMPLEMENTING THE PLAN

    The high quality of Bridge Communications’ work requires a careful eye for detail and, more often than not, long nights at our printers. We monitor the printing process from start to finish to ensure a mistake-free final product. Our proofreaders not only look for the obvious typo, but our production staff scrutinizes blues and color keys with an eye for flaws and blemishes which an artist is best trained to notice.
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  • SERVICE: MORE THAN A CONSULTANT

    At Bridge Communications, we purposely limit our client load. We believe that when a client hires us, they deserve to have a principal answer questions. Winning requires more than good strategies and visually compelling ads. Right down to the end, strategies must be fine tuned to meet the demands of the ever-changing campaign environment. To accomplish this properly requires hands-on involvement. Throughout the program, Bridge Communications regularly meets with key staff and consultants to ensure that all efforts are coordinated and remain timely and effective.